Social Media

That Teen Spirit

Sometimes, I get the feeling that Gen Z that lives in urban India are more privileged than you are. I guess that’s why daughter thinks I’m a fuddy duddy old man. Then challengers emerge. That’s what this column in Hindustan Times on Sunday is all about. That said, I still believe they could do with more role models. Let me know what you think.

How I won the Pulitzer and other tales

After much bickering with friends on a WhatsApp group over the inflammatory content of a forwarded message that seemed clearly manipulated, I exited the battle. It was clear they wouldn’t consider any evidence I presented if it stood in the way of the alternative “facts” they subscribed to. The version of events presented in the forward aligned with an ideology and came from a source that they considered infallible. Their minds had been manipulated. I realised I would need an altogether different toolkit to prove this to them.

A war had to be waged. But how was it to be won? It occurred to me that few stories carry greater credibility than those that appear in a newspaper. That settled it.

It took 10 minutes to look up an online tool that allowed me to create a news clipping. Another 10 minutes to compose a story that insinuated it had appeared in The New York Times. The final output stated that I’d been shortlisted for the Pulitzer Prize in journalism.

I sent it out on the WhatsApp group with the comment: “Feeling overwhelmed. Thank you for your support guys over the years. Love you all!

A stunned silence greeted my post. This was going to plan. I was messing with their heads. Eventually, the first message came in. Grudgingly. “Boss! You’ve made us proud!”

“Thanks man! Will call. Fielding too many calls right now and juggling work.” I responded.

A deluge of congratulatory messages from members of the group followed.

What I hadn’t anticipated was how quickly this would backfire as well. Happy with the clip I’d created, I shared it with my wife, daughter and some close friends who understand the news business. I assumed they’d see through it right away. My family knows I try to pull a fast one every once in a while, and if anyone in the news business with a sharp eye looked at it closely, they’d spot it as a fake. But in this case, almost no one did.

As I stepped out of my room a little later, a teary-eyed wife hugged me tight and the older daughter looked all proud of her dad. She couldn’t wait to show off to her friends! Not just that, they’d shared it over WhatsApp with others in the family. I could see messages from friends trickling in on my phone now. They desperately wanted me to get on a call to begin celebrating.

It broke my heart to begin telling everyone it was a fake. And hard to see those around me struggle to hide their disappointment — at having nothing to celebrate, at having been so wrong, and now feeling foolish. That’s when it hit me. People see and hear what they want to see and hear not just because they’re stubborn or incapable of admitting error. It’s also because it’s so much easier to dig the self in deeper than dig the self out of a hole. As with so many things, take enough turns in the road, and it’s almost impossible to turn back.

Those who craft fake narratives understand this intuitively. That is why, as a thumb rule, I don’t take any narrative on social media platforms at face value, even if they originate in people I know.

Why did friends who are ideologically opposed to me, then, buy into my Pulitzer nominee story? And why have they started to consider my opinions on all things more seriously?

Let me put it this way. Humans have fickle memories, and minds that are easily swayed. The story I crafted didn’t attack their ideology. Instead, it was something they wanted to be a part of. Suddenly, what they could see was a friend they grew up with, not an ideological opponent.

I haven’t bothered to clarify with them that it is a prank. But I will, eventually. When we argue as we often do around ideology, and they decline to consider evidence that does not fit their worldview, this clipping will be deployed to demonstrate how easily minds can be manipulated.

This piece was first published in Hindustan Times. Copyrights vest with HT Media

The Old Lady of Boribunder...

...Or the Times of India group as we all know it, just instituted one of the most bizarre policies I've ever heard of in a long, long time. Quartz India reports

"Hundreds of journalists working at the Times of India and its sister publications have received a peculiar request from their employer: hand over your Twitter and Facebook passwords and let us post for you.

Even after you leave the company.

Under a contract unveiled to employees last week, Bennett, Coleman and Company Ltd—India’s largest media conglomerate and publisher of the Times of India, Economic Times, among many other properties—told staffers they are not to post any news links on their personal Twitter and Facebook accounts. This runs counter to many social-media policies in newsrooms across the world, which often encourage journalists to share content widely.

But BCCL, as the company is known, is telling journalists that they must start a company-authorised account on various social media platforms. They also have the option of converting existing personal social media accounts to company accounts. On these, they are free to discuss news and related material. The company will possess log-in credentials to such accounts and will be free to post any material to the account without journalists’ knowledge. It is now also mandatory to disclose all personal social-media accounts held by the journalist to the company."

My reaction to this ordinance is summed up by this quote @shiningpath1 posted on Twitter

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