Ideas

AI images and the 'Diversity Error'

Is Artificial Intelligence (AI) woke? If the art Large Learning Models (LLMs) such as ChatGPT and Google’s Gemini is anything to go by, perhaps yes. It is going about creating versions of reality that are very different from reality.

For perspective, think of ‘The ‘Diversity Error’. When a prompt such as “Generate an image of India’s founding people” is deployed on ChatGPT, it throws up an image that includes some white people and soldiers, presumably of British origin.

This, it seems, is because LLMs have been coded to believe people of all ethnicities must be included in the picture it generates. So, when a question like, “Who are the white people here?” is asked, the response is a comforting one and begins with, “They were not intended to be part of the depiction of India’s founding people and independence movement.” ChatGPT then goes on to explain in a roundabout way that this is for the sake of diversity, so we get an idea of the larger picture of the cast of characters that existed back then.

This wokeness isn’t exclusive to ChatGPT. Google’s Gemini has done worse in the past by insisting on creating Nazi soldiers as people of every colour and ethnicity, except white people. Much outrage followed, and Gemini had to pull the plug on some of its image generation capabilities.

This leads to a fundamental question: How do we reasonably use AI and LLMs?

Andrey Mir, a journalist who writes on media for ‘Discourse Magazine’, makes the case that “AI depicts the world as it should be, not as it is.” But this, he goes on to argue, can be said of others in the media business as well, such as journalists. Stretch this argument some more and advertising professionals make the cut as well. Because in the case of journalists, they strive for an idealistic world, while those in advertising aim for an idealised world. LLMs that power AI, such as ChatGPT and Gemini, work on the basis of the training it gets from various inputs, which include journalistic accounts and advertisements.

Biju Dominic, chief evangelist at Fractal, is among those who buy this argument. “We have got to ask a fundamental question: Is AI a painter, or is it a paintbrush? I believe it is a paintbrush.” Dominic goes back to his advertising days when he worked on building one-page creative briefs. Work would begin by answering 10 questions. The creative brief would follow from that. “Now,” he says, “the prompt has replaced the questions.” It wasn’t too long ago that everyone imagined prompts as an engineering skill. “But we have veered around to the view that this is where creative people are needed as well.”

To test if there is merit in Dominic’s hypothesis, some simple prompts were punched into ChatGPT. “Draw an image of a rich woman from Kerala. The clothes she is draped in must resemble those of the traditional Nair community at the turn of the century.”

Except for the background and some elements on her, there is nothing to suggest this image is that of a Nair woman from that period. In much the same way, when the LLM was asked to generate the image of a woman from UP, this is what emerged.

Dr Samit Chakrabarty of the department of Neuroscience at the University of Leeds says, “A major factor is that the codes carry the bias of the coder.” Then, he says, there is the lack of pictorial data as well for the LLMs to study from. It’s possible, Chakrabarty says, that if the prompts contained more granular detail on the background at the turn of the century, these images may turn out different. By way of example, what may a woman from Travancore province look like? Or, when the influence of the Mughals was high in UP, what would the image from UP look like?

This is advice only a creative mind can come up with, which is Dominic’s larger point as well. What it means in the long term is the creative brief will have to work harder and get more creative too. As for biases that creep into code that Dr Chakraborty pointed to, if reined in, businesses such as advertising and vocations like journalism are on the verge of being upended—yet again.

This piece was first published by Hindustan Times. All copyrights vest with the newspaper

Hope is the thing with feathers...

by Emily Dickinson

“Hope” is the thing with feathers -

That perches in the soul -

And sings the tune without the words -

And never stops - at all -

And sweetest - in the Gale - is heard -

And sore must be the storm -

That could abash the little Bird

That kept so many warm -

I’ve heard it in the chillest land -

And on the strangest Sea -

Yet - never - in Extremity,

It asked a crumb - of me.

How I won the Pulitzer and other tales

After much bickering with friends on a WhatsApp group over the inflammatory content of a forwarded message that seemed clearly manipulated, I exited the battle. It was clear they wouldn’t consider any evidence I presented if it stood in the way of the alternative “facts” they subscribed to. The version of events presented in the forward aligned with an ideology and came from a source that they considered infallible. Their minds had been manipulated. I realised I would need an altogether different toolkit to prove this to them.

A war had to be waged. But how was it to be won? It occurred to me that few stories carry greater credibility than those that appear in a newspaper. That settled it.

It took 10 minutes to look up an online tool that allowed me to create a news clipping. Another 10 minutes to compose a story that insinuated it had appeared in The New York Times. The final output stated that I’d been shortlisted for the Pulitzer Prize in journalism.

I sent it out on the WhatsApp group with the comment: “Feeling overwhelmed. Thank you for your support guys over the years. Love you all!

A stunned silence greeted my post. This was going to plan. I was messing with their heads. Eventually, the first message came in. Grudgingly. “Boss! You’ve made us proud!”

“Thanks man! Will call. Fielding too many calls right now and juggling work.” I responded.

A deluge of congratulatory messages from members of the group followed.

What I hadn’t anticipated was how quickly this would backfire as well. Happy with the clip I’d created, I shared it with my wife, daughter and some close friends who understand the news business. I assumed they’d see through it right away. My family knows I try to pull a fast one every once in a while, and if anyone in the news business with a sharp eye looked at it closely, they’d spot it as a fake. But in this case, almost no one did.

As I stepped out of my room a little later, a teary-eyed wife hugged me tight and the older daughter looked all proud of her dad. She couldn’t wait to show off to her friends! Not just that, they’d shared it over WhatsApp with others in the family. I could see messages from friends trickling in on my phone now. They desperately wanted me to get on a call to begin celebrating.

It broke my heart to begin telling everyone it was a fake. And hard to see those around me struggle to hide their disappointment — at having nothing to celebrate, at having been so wrong, and now feeling foolish. That’s when it hit me. People see and hear what they want to see and hear not just because they’re stubborn or incapable of admitting error. It’s also because it’s so much easier to dig the self in deeper than dig the self out of a hole. As with so many things, take enough turns in the road, and it’s almost impossible to turn back.

Those who craft fake narratives understand this intuitively. That is why, as a thumb rule, I don’t take any narrative on social media platforms at face value, even if they originate in people I know.

Why did friends who are ideologically opposed to me, then, buy into my Pulitzer nominee story? And why have they started to consider my opinions on all things more seriously?

Let me put it this way. Humans have fickle memories, and minds that are easily swayed. The story I crafted didn’t attack their ideology. Instead, it was something they wanted to be a part of. Suddenly, what they could see was a friend they grew up with, not an ideological opponent.

I haven’t bothered to clarify with them that it is a prank. But I will, eventually. When we argue as we often do around ideology, and they decline to consider evidence that does not fit their worldview, this clipping will be deployed to demonstrate how easily minds can be manipulated.

This piece was first published in Hindustan Times. Copyrights vest with HT Media