This weekend, my column First Principles, in Hindustan Times, dipped into the world of sustainable fashion. I got to know how even the most expensive, branded clothing have surprisingly short lifespans. And that the term 'sustainable' in the fashion businesss is thrown around loosely. While there is an increase in eco-friendly practices and a growing consumer base for sustainable fashion brands, challenges persist. This includes the high costs of sustainable garments and the significant carbon footprint of India's textile industry.

A shout-out to KL Mukesh for helping me think this through.